Hospitality That Goes Beyond Expectations
Hi, I’m Oleh — the founder of Hestaya. I’m drawn to the idea of unreasonable hospitality: going beyond expectations simply to make someone feel genuinely cared for. My experience in the HoReCa industry—hotels, restaurants, and catering—showed me how much personal attention and small details can shape a guest’s experience. I help vacation-rental owners build stronger, more profitable rentals through data-informed pricing, practical strategies, and genuine care for the guest experience.


Thoughtful Hospitality
We believe every stay should feel intentional, comfortable, and memorable.
What Guides Our Work
Four core values shape every decision we make and every property we support.

Data-Informed Decisions
We use market insight and proven strategies to drive stronger results.

Owner-Focused Partnerships
Your goals are our goals. We communicate clearly and act with integrity.

Stronger Communities
We’re proud to support sustainable, respectful growth in the places we operate.

Hospitality Is in Our Name
The name Hestaya is inspired by Hestia, the ancient Greek symbol
of the hearth, home and hospitality.
For us, that meaning represents the balance at the center of every
successful vacation rental: a property should feel warm and welcoming
to its guests while operating with structure, discipline and purpose
behind the scenes.
Industry Education & MembershipsÂ
We’re committed to ongoing learning and professional development so we can deliver service that reflects the industry’s highest standards.



Member of the Vacation Rental Management Association (VRMA), a professional community serving the vacation rental industry. Membership supports continued learning and connection with industry professionals.
STR Secrets is the #1 Short-Term Rental Coaching Program in the World, with more than $100 million in bookings and coaches who manage over 250 properties.
Fundamentals of Revenue Management course, covering core concepts for using market data and pricing strategies to support vacation rental performance.